Welcome to Phases of Arsh, where beauty and transparency collide to create something truly special.

I wanted makeup I could trust, products free from mystery ingredients and full of nourishing goodness. That desire inspired me to birth a brand that not only enhances your beauty but also cares for your skin, inside and out.

Picture this: makeup that doubles as skincare, giving you that radiant glow while you rock your favorite look. That's the heart of our mission – to offer a 2-in-1 beauty experience that celebrates both inner and outer beauty.

From our lush Velvet Matte Lipsticks to our skin-rejuvenating Antioxidant Toner, each of our product is crafted with care to reflect our commitment to quality and transparency. And did I mention? They're all proudly made in Canada, because only the best will do.

But what truly sets us apart is our commitment to inclusivity. Phases of Arsh is a universal, unisex brand, designed for everyone, regardless of gender or identity. From skincare to makeup, every product is crafted to empower and celebrate individuality. We've even included grooming essentials like beard care products, because self-care knows no bounds.

It's been an exciting journey, three years in the making, but here we are, turning dreams into reality. For me, makeup isn't just about looking beautiful; it's a form of art and science, a canvas for self-expression.

But wait, there's more! We've got some exciting launches on the way that I can't wait to share with you. So stay tuned, because the best is yet to come!

Join us on this beautiful journey of self-discovery and empowerment. Follow us on @phasesofarsh for exclusive sneak peeks and updates.

Here's to embracing your unique beauty, one phase at a time!

With love and lipstick stains,
Arsh 💄💕